Unchartered Territory: Reimagining Work - Build What's Next

​Develop an idea and make it tangible (3rd of 3 sessions)

​A clearly defined opportunity brief describing your future vision for getting a job done gives AI a goal to work toward. The next step is exploring ways to achieve it and creating something useful enough to evaluate.

​We’ll present a completed Opportunity Brief and the work situation behind it, then demonstrate how it guides ideation, design, and creation with AI. You’ll have everything you need to follow the process and contribute, whether you helped shape the brief or are seeing it for the first time.

​Together, we’ll:

• ​Turn the brief into clear direction for Claude or another AI system.

• ​Explore ideas from an Efficiency AI and Opportunity AI lens.

• ​Evaluate approaches based on constraints, circumstances, and the positive impact on the business, team, and customers.

• ​Transform ideas into Product Requirements.

• ​Evaluate results against the intended value.

​You’ll leave with:

• ​A tangible example, like a prototype, tool, or actionable plan, plus the brief and key prompts that got us there.

​Session led by Jonathan Morgan:

​Jonathan Morgan has spent nearly 30 years at the convergence of emerging technology and human-centered design. His helped launch of more than 75 products and services for companies including GE, IBM, Moen, Cleveland Clinic, Steris, and Canadian Tire. He now focuses his product strategy and service design expertise to the redesign of work with AI.