The Disruptive Truth: How to resist discounts?

​Price pressure is constant. Every discount you concede erodes profit and weakens your position. In this 45-minute live taster session, negotiation consultant Bob Spence shares practical strategies to resist discount demands without losing customers.

​This session also introduces BetterSkills, a brand-new Sofia-based training agency bringing fresh, evidence-based methods to Bulgaria’s professional development market.

​What you will learn:

​• Why discounts damage long-term value and how to reframe price objections

​• Three quick techniques to hold your price while strengthening relationships

​• How BetterSkills can help your team master margin protection and customer trust

​Who should attend?

​• Sales managers, account executives, and business owners under price pressure

​• Business founders and tech entrepreneurs looking to sharpen negotiation skills

​• Anyone curious about BetterSkills’ approach to impactful, locally grounded training

​The event is free, but registration is required. The event will be host in English.

We are looking forward to meeting you!