Mapathon: Structuring a customer journey

​Customer Journey Mapathon

​Customer journey mapping. Everyone says they do it. But how many teams actually create journeys that drive real decisions and improvements?

​At this virtual Mapathon, we're cutting through the theory and getting hands-on. You'll build a structured customer journey—live, with guidance—and walk away with something you can actually use.

​Why Join Us

​This isn't a lecture about "the importance of customer-centricity." It's a working session:

• ​A guided workshop on structuring customer journeys that actually work (not the poster-board kind that collect dust).

• ​Practical frameworks for capturing pain points, moments of truth, and opportunities.

• ​Live collaboration with other CX, PM, and Service Design folks who are in the trenches like you.

​And yes—plenty of time to connect with people who obsess over the same details you do.

​What You'll Walk Away With

• ​A defensible, peer-reviewed customer journey structure – a reviewed framework you can take back to your team

• ​A mastermind group of peers you can workshop ideas with long after the event ends

• ​Real examples and tactics from others solving similar challenges

​Event Details

​📅 November 5th, 6:00–8:00 PM (Toronto Time)
💻 Virtual via Google Meet
👥 Intimate group size (link shared after registration)

​Agenda

• ​Welcome & Intros | 6:00 – 6:10 PM

• ​Workshop Kickoff | 6:10 – 6:20 PM
  Setting the stage: what makes a journey map actually useful

• ​Session 1: The Foundation | 6:20 – 6:40 PM
  Who, What, When, Where, and Why of the journey

• ​Session 2: Building It Right | 6:40 – 7:20 PM
  Structuring the journey for success

• ​Peer Review & Feedback | 7:20 – 7:55 PM
  Get real feedback from fellow practitioners on your journey structure

• ​Wrap-Up | 7:55 – 8:00 PM
  Final thoughts and staying connected

​Your Host

​Tom Connole – Founder @ Orchetta

​Who Should Join

​If you're in Customer Experience, Product Management, or Service Design—and you're tired of journey maps that look pretty but don't move the needle—this is for you.

​CX leaders, product managers, service designers, and anyone who needs to understand and improve how customers actually experience your product or service.

​Come Prepared

​Bring a customer journey challenge you're working on (or want to tackle), like:

• ​How do I identify the moments that really matter?

• ​How do I get stakeholders to care about journey insights?

• ​How do I keep my journey maps from becoming shelfware?

​We'll work through them together.

​Questions?

​Reach out anytime:
Tom Connole | Founder @ Orchetta ([email protected])