Culture Over Clicks

​As we head into the midterm election cycle, Latino communities are too often treated as a single voting bloc—resulting in campaign messaging that misses the mark. This conversation will explore how organizations, creators, and campaigns can move beyond one-size-fits-all strategies and build programs that actually resonates.

We’ll dig into what it means to put people first: integrating cultural nuance, lived experience, and values-driven storytelling to create content that doesn’t just drive clicks, but builds trust and impact.

If you’re a creator, organizer, or strategist, join us for a conversation with Bea Wiler, Mariana Castro and Jiovanni Daniel as they share insights from their work, lessons learned, and what’s actually working on the ground.