

First Customer to $1 Million
Most founders think revenue comes after the product is ready, the brand is built, and the marketing is running.
Ronald Joseph thought otherwise.
He took a software product from its very first customer to $1 million in revenue, with barely any marketing spend. No big campaigns. No viral moments. Just a clear understanding of how businesses buy things, and the discipline to keep showing up until they did.
B2B sales is one of those skills everyone knows matters and almost nobody talks about honestly. How do you get in front of the right buyer? What actually makes a business say yes? How do you read a market nobody has handed you a map for? And what does the journey from the first paid customer to seven figures actually look like? Not in theory, but in the real, messy, unglamorous version of it?
That's what this evening is about.
What to Expect:
A 60-minute talk on B2B sales, market strategy, and building revenue from scratch
30 minutes of open Q&A
Free to attend
About the Speaker: Ronald Joseph is the founder of Frontlyne, a B2B SaaS platform built for frontline and business teams, helping organisations in retail, QSR, banking, and more connect, train, and grow their on-ground workforce. Frontlyne has grown into one of the leading workforce performance tools in its category, serving businesses across India and the Middle East.