

The Exit Playbook: How to stay in control of your SME's sale
Selling a company is not just about price. The success of a transaction depends on how the process is designed and managed: the preparation upfront, the selection of the right buyer, the ability to create competitive tension, and the mastery of the mechanisms that truly matter at closing.
Too often, founders enter negotiations without fully understanding the rules of the game. They focus on the headline price without anticipating the real impact of price adjustments, poorly structured earn-outs, excessive warranties, or negotiations led against far more experienced buyers.
This workshop gives founders the clarity and tools to approach their exit with confidence. You will gain a clear understanding of the key steps in the process, identify the levers that strengthen your position, and learn how to avoid the pitfalls that can turn a great deal into a disappointing outcome.
The workshop will be led by Pierre-Alexis Léonard and Johan Luntumbue from DUPS.
Don’t know DUPS yet?
DUPS is a specialized M&A advisory firm supporting entrepreneurs through key milestones such as exits, fundraising, and acquisitions. Their strength lies in combining financial and legal expertise to ensure founders are fully protected when dealing with sophisticated investors. Acting as a true strategic sparring partner, they turn complex transaction mechanics into clear, actionable outcomes.
This event is free and open to anyone considering a future exit or looking to better understand the dynamics of selling a company.
Agenda
17:30 – Welcome
18:00 – Workshop starts
19:15 – Q&A
19:30 – Drinks & light bites
Join us!