Marketing Night #4

​🍋 AI Marketing Night in Paris 🇫🇷

​​Expect:

• ​​Practical content (no high-level fluff)

• ​​Hands-on insights from people crafting the next campaign with AI

• ​Pizza 🍕 and drinks 🍻

​​When: Thursday, March 19
Where: Dust HQ, near Arts et Métiers

​​We’ll talk about real-life marketing problems, and solve them live. From aligning teams to building full marketing OS, expect demos (using Dust obviously but also tools such as Notion AI, n8n, vibecoding) and frameworks to actually use in your day-to-day job.

​​🎤 With 4 sharp minds and concrete use-cases:

• ​​Gaëlle Le Goff (Freelance marketer in Tech (PayFit, Mozza, Ignify, Alven) : With 15+ years building scalable marketing systems in SaaS, fintech and deeptech, she will show how she used AI to re-enchant one of the most transactional formats out there: a survey,  by turning it into a conversational, avatar-led experience. No heavy tech. No gimmicks. Just a deliberate use of generative tools to make something ordinary feel unexpectedly engaging, while keeping it fully structured for fast, actionable analytics.

• ​Miguel Torrez (Astrophysics Major, Founder og Genial Agency, ex-generative AI change manager at Schneider Electric) will show live how to build ideation and reporting dashboards for content and stay up to date with trends on any platform in 15 minutes

• ​Elena Souiller-Fedorenkova (CMO of KNAVE FinTech, ex-Renault & Estée Lauder Companies with 20 years experience in Marketing & Product): She will show how embed AI in your Go-to-Market execution : sales enablement, high-converting landing pages, outbound sequences, competitive battlecards, content repurposing. You'll leave with concrete workflows that boost conversion and adoption rates, faster.

• ​​Anna Logacheva (co-founder of Spicy Lemon) : Expert in Marketing and AI, she will show how to turn sales call scripts into a content engine: 10 AI agents that automatically surface objections, competitor intel and prospect language and feed marketing teams with the insights they actually need to create content sales will use.

​⚠️ Heads up: our last events hit capacity within hours. If you're into the marketing side of AI and want to hang with fellow marketers who speak your language, grab your spot asap.

​​🎟️ Limited spots

​​PS: This is a marketing gathering. “Let’s leverage this omnichannel campaign to optimize our CAC while boosting LTV through targeted retargeting and A/B testing key CTAs.”
If you don’t get that one, this might not be your jam 🤓.

​PS bis: No prior knowledge in AI required!