

VC 101: Understanding Founders
What every investor should know about the people behind the portfolio.
Behind every investment is a founder. But what separates the founders who attract conviction from those who don’t?
In this session, Julian will share insights from working closely with startups and founders, exploring the human side of venture capital and what investors should understand about the people they back.
The discussion will cover:
* How investors assess founders beyond the pitch deck
* Founder motivations, behaviours, and decision-making
* Common traits of high-performing founders
* The founder-investor relationship
* Why understanding founders is often as important as understanding the business itself
Julian is the Founder and Managing Director of Founders Edge, where he works closely with startup founders, helping them navigate growth, fundraising, and the challenges of building successful businesses.
This is a great opportunity to hear directly from Julian as a speaker, rather than his usual role as amazing event host and moderator.