How AI Is Changing Consumer Choice
Hosted by Naureen Mohammed & Niels Chabot
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Past Event
About Event
Shoppers used to search. Now they ask.
For CPG CMOs, marketing and brand directors.
You have always known your consumer better than anyone. There is now one question about how they choose that you cannot answer and your competitor may already be answering it: when shoppers ask AI what to buy, does it recommend you?
In our June audit, 2000 AI answers across five UK CPG categories , some of the country's best-known brands never appeared once.
30 minutes: which categories are already claimed in the AI layer, what AI actually rewards, and one number, AIVS, that boards understand.
Can't make it live? Register anyway. The replay will be shared.