GTM Summit by Unifold
About event
5 November
8 00 am – 5 00 pm
San Francisco, exact venue to follow
50 members only
Enterprise sales and marketing leaders (CROs, CMOs, VP Sales, VP Marketing, Heads of RevOps & Demand Gen)
Outcome: Leave with a clearer model for running sales and marketing as one revenue engine and where AI actually moves the number.
The premise
This is a day to rebuild the revenue engine from first principles with fifty operators who carry the same number you do. No stage-managed pitches, no panels that run long. What's said in the room stays in the room.
What the day gets into
One engine, not two funnels. The handoff model is over. What it looks like to run sales and marketing off one shared set of signals and one shared number.
AI and the number. Where AI genuinely moved revenue, and where it quietly wasted a quarter an honest audit, without the vendor logos.
The self-directed buyer. They've half-decided before your rep shows up, yet still want a human to trust. Where self-serve belongs, and where people still matter.
Life after the lead. If the MQL is dead and most leads never close, what do you actually measure and what do you tell the board?
When the traffic dries up. Inbound built on search is shrinking. Earning your place inside AI answers, and building a brand buyers seek out by name.
Efficient growth. Growth-at-all-costs is over. Finding the levers that produce revenue per dollar, not just more headcount.
The shortest seats in the C-suite. Why the CRO and CMO roles keep breaking and how to fix the system underneath them.