From Google to Generative AI and how brands win visibility when search changes

​The way people discover and evaluate organisations is changing. As generative AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews become mainstream discovery layers, the question of how a brand appears in those answers is becoming one of the most important strategic challenges in marketing and communications.

​This month, AMEC launched its GEO Principles - the first global framework for measuring brand visibility, reputation and influence in an AI-led search environment. This isn't just an SEO story. It sits at the intersection of PR, content, brand, reputation and analytics, and the response needs to be broader than simply tracking rankings or traffic.

​This session introduces the AMEC GEO Principles in practice, giving marketing leaders a clear framework for understanding how an organisation appears in AI-generated answers, what sources are shaping those answers, and what it means for their marketing, communications and reputation strategy.

​Guest Speaker: James Crawford, Managing Director of PR Agency One and a board director at AMEC. James is one of the UK’s leading voices on PR measurement, reputation and AI in communications, with recent work focused on how organisations can understand visibility and influence in AI-led discovery. He brings a practical, evidence-led perspective on GEO, helping senior marketing leaders separate hype from meaningful measurement and understand what generative AI means for brand trust, communications and commercial impact.

​Who should attend?

• ​Founders and Directors of Marketing and PR Agencies

• ​Chief Marketing Officers and Marketing Directors

• ​Brand and Communications Directors

• ​Digital Marketing and SEO leaders

• ​Heads of PR

• ​Any senior leader responsible for brand visibility, reputation or demand generation