Behind the Practice: Rethinking the front desk to transform your clinic experience

​The front desk is one of the most meaningful touchpoints in any clinic. With the right systems and design, it can set the tone for a patient's entire appointment. Many clinics are now reimagining this space in creative ways that support smoother operations, more spacious workflows, and a more welcoming experience for both patients and teams.

​In the first Behind the Practice session of the New Year, Genevieve Drummond is back with Ginger Desk and Articulate Design, who will share how clinics are elevating the front desk through thoughtful workflow design, virtual support options, and smart use of physical space.

​Our speakers will walk through what becomes possible when front desk responsibilities are aligned with the right systems. You will hear real examples of clinics that have introduced hybrid and virtual support models, refreshed their entry spaces, and built operations that feel lighter, clearer, and more human.

​You will leave with practical ideas to bring into your own clinic over the next few months, whether you want to explore a hybrid front desk, introduce virtual support, or make simple updates that elevate your patient experience.

​Key takeaways include:

• ​Front desk tasks you can outsource or automate right away, and the immediate benefits to space, flow, and staff capacity.

• ​A clear look at what hybrid and fully virtual front desk models can look like in practice.

• ​Practical design and workflow updates to plan over the next three to six months that will streamline your entry area and strengthen the patient experience.