Creative Strategy for Scaling Ads in 2025 with Mehrab Reza

​So much is happening in advertising that there is no time to be aware of anything except the next move. Meta media buyers used to rely on cost caps and minimum ROAS to help them scale accounts. But in Q1 this year, these and other bid settings stopped working, causing marketers and brands to panic because they could no longer run their testing, optimizing, and scaling playbooks.

​With targeting, attribution, and bid strategies becoming less reliable, what should marketers and brands be doing to succeed with advertising? The answer is understanding consumers, why they buy, and improving creative strategy. In the upcoming ads office hour, I'll show you how my agency uses AI to get accurate and rich consumer insights, prompts we use to make better ads, and campaign structures to scale accounts quickly.