

Brand You 2.0: Workshop Series with Sasha Cayward
Join us for the second workshop in our exclusive Entrepreneurship and Career Series!
🥂 Free drinks and snacks will be provided!
🎯 Workshop 2: Build Your Brand on LinkedIn
🗓 Oct 16th (Thursday) | 18:00–19:00 | LSE Central Building CBG 1.06
You’ll walk away with a refreshed LinkedIn page, clearer personal values, and practical strategies to stand out online.
Our speakers include Sasha Cayward (LSE alumna, entrepreneurship psychology coach, and founder) and Erifili Gounari (Founder & CEO of The Z Link, Forbes 30 Under 30 honouree, and one of the youngest founders redefining Gen Z marketing and digital identity in Europe).
Erifili and her company, The Z Link, have been featured in leading outlets including Forbes, Business Insider, The Wall Street Journal, NBC News, The Drum, and Digiday, and are trusted by global brands such as Hearst, Deloitte, Pepsi, IKEA, and Canva.
✨ You’ll learn:
How to design your unique LinkedIn look (fonts, colours, values, and mission)
Real-time peer feedback and profile critique
Confidence and self-branding strategies from industry leaders
Co-hosted by LSE Women in Entrepreneurship (WiE) × LSESU Women Leaders of Tomorrow (WLT)