Self-Storage in America's Leisure Towns: A Deep Dive on Ludlow Property Group
Date & Time: Thursday, April 15th | 3PM - 4PM EST
Hosted by: Thesis Driven
In leisure towns across America, virtually everyone needs storage. Second homeowners with ski gear, snowmobiles, boats, equipment and classic cars. Contractors lacking available small-bay industrial who are building homes at $1,000+ per square foot. Full-time residents squeezed into smaller homes as real estate prices climb. And yet the storage options in most of these communities are a handful of mom-and-pop facilities with no website, no online booking, and often no one answering the phone.
The demand is massive, but supply is permanently constrained. Mountain geography, islands naturally separated by water, protected federal lands, strict zoning, and NIMBY resistance create hard ceilings on new development. National operators like Public Storage and Extra Space don't target these markets because the deal sizes are too small and the communities too remote. The result is a fragmented landscape where roughly 99% of facilities in small leisure towns are independently owned and operated well below their potential.
Sam Walton built the largest fortune in America on a simple observation: there was enormous business in small towns that national chains overlooked. The same logic applies to self-storage in leisure markets. Every leisure town has a storage facility. Almost none of them are run well.
Ludlow Property Group was purpose-built to aggregate, consolidate and professionalize self-storage in these supply-constrained leisure markets. The firm has assembled a vertically integrated platform combining proprietary sourcing, a fully virtual remote property management subsidiary, and in-house construction capability across 35 properties, 6,000+ units, and $125M in assets under management. Their value-add playbook has already delivered a 36% revenue increase across their Crested Butte and Gunnison portfolio in the first year of ownership, exceeding pro forma by 23%.
Join us for a 60-minute live conversation with Michael Forrest, Jason Udoff, and Michael Fishman of Ludlow Property Group, as we unpack how niche self-storage in America's leisure towns is emerging as one of the most compelling roll-up opportunities in commercial real estate.
In this session, we'll cover:
Why self-storage demand in leisure markets is structurally different from metro markets
The natural moats—geography, zoning, federal land and an opaque data set—that permanently constrain supply
Ludlow's vertically integrated platform and fully remote management model
Breaking down their Crested Butte & Gunnison portfolio
Niche self-storage as an institutional strategy
Speakers Include:
The Team
Michael Forrest - Managing Partner, Ludlow Property Group
Jason Udoff - Managing Partner, Ludlow Property Group
Michael Fishman - Chief Operating Officer, Ludlow Property Group
The Interviewers
Paul Stanton, Thesis Driven
Brad Hargreaves, Thesis Driven
Register now to hear how Ludlow Property Group is building the institutional playbook for self-storage in America's most supply-constrained markets.