Bayes × Fotor - Product Launch Hackathon: Build a Campaign with AI Agents
Bayes Business School × Fotor | A hands-on marketing challenge powered by Fotor Code-to-Video
Bayes Business School × Fotor.ai
📅 Date: Wednesday, 25 November 2026
🕕 Time: 6:15 PM (GMT)
📍 Venue: FSQ201, Bayes Business School, Finsbury Square Building, London
🤝 Organised by: Fotor ai, the Institute of Creativity and Innovation, and Bayes Careers.
Imagine joining a marketing team on Monday and being told that a new product launches next week. You have a brief, a target audience and a deadline. You need to work out what makes the product worth buying, how to communicate that value and what the launch campaign should look like.
That's your challenge.
Join Bayes Business School and Fotor for a hands-on Product Launch Hackathon where you'll work in teams to develop a marketing campaign using AI agents.
You'll learn how to approach a product launch like a marketer, develop a campaign concept and use Fotor Code-to-Video to turn your ideas into an editable launch video.
No coding or previous video editing experience is required. We're looking for commercial thinking, creativity and the ability to turn a good idea into something people would actually want to watch.
Choose Your ChallengeTrack 1 — Startup Product Launch
Build a launch campaign for a new product.
You're part of an early-stage startup preparing to introduce a new product to the market.
Your job is to identify your first customers, explain why they need the product and create a launch video that gets their attention.
Your requirements:
Define your target audience and the problem your product solves.
Develop a clear value proposition and campaign message.
Create a 30–60 second product launch video using Fotor Code-to-Video.
Include a clear call to action.
Deliver a 2-minute team pitch explaining your marketing decisions.
Best suited for: Entrepreneurship, Product Marketing, Innovation and Startup enthusiasts.
Track 2 — Brand Campaign Challenge
Create a campaign for an existing product or brand.
You're part of a brand or agency marketing team tasked with promoting an existing product to a specific audience.
Your challenge is to turn a product brief into a campaign that feels relevant, distinctive and commercially convincing.
Your requirements:
Identify the target customer and campaign objective.
Develop a creative concept and key campaign message.
Create a 30–60 second promotional video using Fotor Code-to-Video.
Demonstrate at least one creative revision or adaptation.
Deliver a 2-minute team pitch explaining the campaign strategy.
Best suited for: Marketing, Brand Management, Advertising, Retail and Creative Strategy enthusiasts.
What Happens on the Day?
Welcome & Marketing Briefing
Learn how product marketers approach a launch, from identifying the customer problem to shaping a message that connects.
Meet Fotor Code-to-Video
See how an AI agent can help turn a brief into a video with structured motion graphics, editable text and a multi-track timeline.
Team Hackathon
Choose a challenge, develop your campaign strategy and build your video with your team.
Pitch Your Campaign
Present your concept and video to the judging panel. Explain who your audience is, what you're trying to achieve and why your campaign should work.
Awards & Networking
Celebrate the winning campaigns, meet other students and connect with people working in AI, marketing and creative technology.
What You'll Gain
⛓️Real marketing experience
Practise the kind of work involved in product marketing, brand campaigns and agency creative briefs.
👏A portfolio-ready project
Walk away with a campaign concept, launch video and a story you can use to demonstrate your thinking in future interviews.
💻Hands-on AI skills
Learn how to use AI agents for creative production while retaining control over messaging, accuracy and visual execution.
🏛️Industry feedback
Receive practical feedback on your marketing strategy, creativity and campaign execution.
🗣️Prizes & Recognition
Compete for awards, with opportunities for selected projects to be featured through Fotor and event partner channels, subject to review and consent.
🍰Food, Drinks & Connections
Enjoy refreshments, meet fellow students and connect with others interested in marketing, entrepreneurship and AI.
Who Should Join?
This hackathon is designed for Bayes students and recent graduates interested in:
Marketing, Advertising & Brand Management
Entrepreneurship & Innovation
Product Marketing & Growth
Creative Strategy & AI
You don't need to be a designer, video editor or developer. Bring your laptop, curiosity and willingness to build something.
Come with an idea. Leave with a campaign.
📸 Please note that photos and videos will be taken on the day and may be used for promotional and marketing purposes. If you prefer not to be included, just let us know and we'll be happy to accommodate!