

Back to basics: What’s working right now in GTM?
There’s no shortage of go-to-market tools or AI hype promising instant revenue & results. But at the same time, generating revenue in B2B feels as hard as it’s ever been, if not harder.
So what are the most effective GTM levers to pull right now to generate revenue?
The revenue teams pulling ahead aren't chasing tactics. They're going back to basics, and rethinking the fundamentals of go-to-market in ways that weren't possible before.
Join us for a morning with revenue leaders from across the industry, exploring what's actually changing in B2B go-to-market - and what the best teams are doing about it.
Speakers
Harrison Rose, Co-founder of Paddle and CEO of Goodfit
Jake Weber-Cadby, VP Global Sales, Inforcer
Muhsen Syed, Senior Director Sales, Speechmatics
Adam Kay, CRO, Goodfit
Welcome from Conor Moynagh, HubSpot for Startups, and panel moderated by Jamie Shelton, MMC Ventures.
Agenda
🕐 08:30 – 08:45 — Arrival & light refreshments
🕐 08:45 – 09:30 — Panel discussion + Q&A
🕐 09:45 – 10:30 — Map your market: The foundation for all go-to-market decisions
Limited Capacity. Attendance by approval only.
Who This Is For
Late Seed and Series A founders ($2M–$30M raised)
Revenue leaders scaling their GTM & pipeline
Anyone ready to leverage AI to power their revenue engine
Details
📅 Thursday, September 10th
🕐 8.30 am
📍 In-Person
Hosted By
MMC Ventures, HubSpot and Goodfit