Tulsa Tech Week x PlanBrite presents "Events as an Investment" | Experiential Marketing 101 series

​Experiential Marketing 101: Using Community Events to Grow 

​Events are no longer just conferences and trade shows. Today, the most effective brands are growing through intimate, community-driven experiences.

​In this class, you’ll learn how small businesses and tech companies can use simple events like coffee shop takeovers, panels, workshops, and pop-ups as a powerful marketing strategy, without burning time or budget.

​We’ll cover:

• ​What experiential marketing really means for small and growing businesses

• ​How to design events that support brand growth and partnerships

• ​How AI tools can reduce planning overwhelm and execution risk

• ​Why community-led events strengthen ecosystems like Tulsa Tech Week

​This session is designed to help businesses see events not as a burden, but as a scalable growth tool.