How To Build Your Internal Marketing Intelligence System

​Most marketing teams have added AI to their stack without changing how work actually gets done. The result is faster drafts and the same bottlenecks.

A Marketing Intelligence System is different. Agents that sit on top of the tools you already use, read your pipeline, your Slack, your website, and your competitors, and then do the work.

In this live session, Nirupam Thapa and Navaneetha Krishnan from Lyzr open up Skott, the internal agent system Lyzr's own marketing team runs on every day, and the Marketing Agentic Workbench built on Lyzr Agent Studio. You will see how the agents are composed, where a human stays in the loop, and what it takes to stand one up on your existing stack.

This session is for CMOs, heads of demand generation, marketing ops, and revenue marketing leaders evaluating agents for their team.

Monday, 31 August 2026. 8:30 PM IST