Paid marketing 0 - 1 for builders

​Built something but have no idea how to start running paid ads without burning money?

​This is a beginner-first, session for founders and builders who are new to paid marketing. No long theory we’ll go from understanding the basic economics to actually planning your first campaign.

​What we’ll cover

​→ Is paid marketing even right for you right now?
→ CAC, ROAS, LTV and the numbers you actually need to know
→ Google vs Meta — where should you start?
→ Choosing your audience, offer, geography and budget
→ Writing your first ad + landing page basics
→ Reading results: kill, keep or iterate?
→ Going from your first working campaign → scale
→ DIY vs agencies + common founder mistakes

​Throughout the workshop, you’ll build your own Campaign One-Pager so you leave with an actual first-campaign plan for your product.

​Speaker

​Ishan Vyas 2x Founder | Techstars 2019 | Previously @ Instacar, NIRA & Refyne

​Hosted by AI Learn Circle × BHIVE Workspace

​AI Learn Circle is a builder-first community helping people go from learning → building → shipping → finding users and making their first $$$ through buildathons, workshops, demo nights and Project Shipyard.

​BHIVE Workspace offers you a fully equipped office environment, allowing you to save on furniture, equipment, and maintenance expenses. Additionally, they have been a big supporter of Bangalore’s builder and startup ecosystem, regularly opening its spaces and supporting communities, founders and builders to meet, learn and build together.