🍕 Lunch, Connect & Celebrate! 🥂 | Apsara Conference Amsterdam
One gateway, one model family, one day in Amsterdam — join us for the European debut of the Apsara Conference.
🚀 First time in Europe. First time face to face.
On 29 October, the Apsara Conference — Alibaba Cloud's flagship AI gathering since 2009 — makes its European debut in Amsterdam. RunMux is joining Alibaba Cloud for the day, and we're turning it into a community meetup: one room, the RunMux team, and the people behind the Qwen model family.
RunMux × Alibaba Cloud, in short
RunMux is an AI acceleration gateway: unified, low-latency access to leading LLMs and video/image generation models for developers and creators. The Qwen model family is a core part of the lineup behind that gateway, running on Alibaba Cloud's AI-native infrastructure — one API in, production-grade Qwen out. This meetup is where that partnership meets the community face to face.
→ runmux.com
What we put on the table
This is our first community gathering in Europe. We're coming to show what we've built on Qwen, and to listen to what Europe needs next. Here's what the day holds for you:
🔀 Meet RunMux live — see how the gateway routes and accelerates Qwen alongside other frontier models; bring your use case, leave with a working setup.
🎤 Hear our CEO on stage — Thomas, CEO of RunMux, speaks as a panel guest at the Worldwide CXO Nexus Forum.
🧠 Meet the Qwen family — Alibaba Cloud researchers and product leaders onsite, from the morning keynote on Qwen's path to real-world agents to the afternoon Foundation Model & Applications Forum.
🎟️ Ride the conference — keynotes in the morning, three parallel forums in the afternoon, an exhibition zone open all day with Qwen models, agent-native infrastructure and live customer use cases. Everything in English. (Full agenda below.)
🥂 Networking lunch & Cocktails - A networking lunch at midday, a cocktail reception at 17:00. Half the day's best conversations happen here.
🌍 Meet the community — builders and creators from across Europe, in one room. The fastest way to put faces to handles.
🎙 Two more reasons to be in the room
Joaquín Cuenca Abela — CEO & Co-Founder, Magnific The founder behind Freepik, now Magnific — Europe's largest AI creative platform, bootstrapped in Málaga to 1M+ paid subscribers and $230M ARR. On stage with "Magnific × Alibaba Cloud: Building the Future of Multimodal AI Together".
William Yao — General Manager, Qoder International Leads the international arm of Qoder, Alibaba's agentic coding platform — agents that plan, write, test and ship code across a whole codebase. On stage with "Qoder: Beyond Coding, Infinite Creation".
👋 Who we'd love to meet:
Founders — you'll talk directly to the team behind Qwen. You'll hear where the models are heading. And the introductions you get are ones we'll follow up on, not just names on a lanyard.
Engineers — you'll see how teams already running agents at scale actually deploy them: the architecture, the numbers, the trade-offs. At our booth, bring your use case and leave with a setup that works.
Product and BD leads — you'll see what is genuinely shipping, what it costs to run, and what that does to your roadmap before you commit to it.
Creators — you'll get hands-on with the latest image and video models, and hear from Magnific's founder how a creative platform puts them into production. If you make things with AI, this is where you see what's next before it ships.
Andddd anyone curious about AI — no title required. If you want to understand where this is going, you're in the right room.
🗓 Agenda
Morning keynotes · 09:30 – 12:10
Networking lunch · 12:10 – 14:00
Parallel forums · 14:00 – 17:00
Foundation Model & Applications Forum — Qwen's latest in agentic coding, native multimodality, Qwen Audio and the open-source ecosystem, plus enterprise deployment patterns and customer cases.
Agentic Cloud Forum — full-stack infrastructure for the agent era: faster training and inference, building and operating agents at scale, and a data plane that gives agents the context they need.
Worldwide CXO Nexus Forum (invitation only) — "AI-Native: From Insight to Growth". See below for how seats are allocated.
Cocktail reception · from 17:00
🔒A closed-door seat, earned by registering
The Worldwide CXO Nexus Forum is a closed-door dialogue on how AI is reshaping enterprise Europe — from agentic AI and multimodal creativity to measurable customer experience, efficiency and ROI — with voices from top customers, partners and the world of sport.
Invitations are drawn from this event's registration pool: we review every RSVP and extend a limited number of seats. Fill in your role and company when you register — that's how the list is built.
Good to know
🗓 Thursday, 29 October 2026, 09:15–18:00 CET
📍 Beurs van Berlage, Amsterdam, the Netherlands
🗣 Language: English
👔 Dress code: business attire
🎟 Free to attend
One registration covers everything except the CXO Nexus Forum: the keynote, the Foundation Model & Applications Forum, the Agentic Cloud Forum, the hands-on exhibition zone, the networking lunch & cocktail reception — and the RunMux meetup itself. After you register, our team reviews your RSVP and sends your confirmation.
*The Worldwide CXO Nexus Forum is the single invite-only element on the day — invitations are drawn from this registration pool, as described above.
🔐 Registration & data
Registration is managed by RunMux via Luma. By registering you agree that your registration details may be shared with Alibaba Cloud for event coordination, follow-up, and guest selection for the invitation-only Worldwide CXO Nexus Forum. [privacy policies]