Marketing Foundations for Early-Stage B2B Founders
Overview
Startup marketing isn’t one-size-fits-all — especially in the earliest stages. This workshop is designed for founders building from 0–1 who are relying on organic channels and want a clearer framework for where to focus.
We’ll cover the core foundations of early-stage B2B SaaS marketing, what’s actually working right now, and how to identify the marketing advantages you may already have within your product, network, and early customer relationships.
What you'll learn
Founders will leave with a practical framework for approaching marketing before large budgets, teams, or complex growth systems.
The foundations of effective early-stage B2B marketing
How to prioritize marketing channels based on your stage
What’s working right now in organic and founder-led marketing
How to identify the unique marketing advantages your company already has
About Our Speaker
Evelyn Cools helps early-stage B2B startups take marketing from zero to one, working with founders to build strong foundations, test early channels, and scale what works.
She has been the first marketing hire and department of one at multiple early-stage companies, including Netic Health and Airbo. Her work spans go-to-market strategy, marketing infrastructure, product positioning, and thought-led content such as podcasts, webinars, video series, and case studies that build connection and drive revenue.
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