GTM for AI Products
Most AI products fail because the buyer is unclear, the use case is too broad, and the launch turns into "post about it and hope"
I've been on both sides of this. I built early GTM at ElevenLabs, I've helped a handful of AI startups get their first 20 customers, and I run The Closing Circle, a paid community of operators —AEs, RevOps leads and founders— who ship AI GTM every week.
This is a 60-minute working session on how to design a go-to-market launch plan for an AI product. No slides full of "AI is changing everything." Specific moves.
What we'll cover:
Why AI GTM is different from classic SaaS. How to pick an ICP that actually buys, not just plays with your demo. Positioning and narrative in one line. Design partners without getting stuck in custom work. Founder-led sales that becomes repeatable pipeline. The 30-day launch plan I'd run if I were starting today.
What you'll leave with:
A sharper launch plan for your product. A concrete next step. And, if you want, a working ICP hypothesis reviewed live.
Who this is for:
AI founders preparing a launch or repositioning. GTM, growth and sales people selling AI products. Builders with a working product but no repeatable sales motion yet.
60 minutes, live, from San Francisco. Bring your GTM bottleneck.
Hosted by Marcos Valera · Powered by The Closing Circle.