Building an AI-Powered GTM Engine

​Go-to-market teams remain light years behind engineering in AI execution. It's time for that to change.

​Some GTM teams are showing promising signs: AI note-takers on every call, AI-powered prep, more personalized collateral. But most teams we talk to are still bolting new tools onto old workflows.

​This session covers the best practices we've picked up in the field, plus the specifics of how we built our own Legible GTM engine around six components: thought leadership, research & list building, outbound, sales collateral, proposal generation, and renewals. We'll cover what we automated, what still needs a human, and what we'd build first if we were starting today.

​This session is designed for founders, executives, revenue leaders, and ambitious GTM ICs.