GEO: The Growth Channel Catching Most Teams Off Guard
Your brand is being recommended — or ignored — inside ChatGPT, Gemini, and Perplexity right now. You probably don't know which.
That's the problem Stan Chang is here to solve. Stan co-founded SafeBase (YC, acquired for $250M), and is now Head of Product at Gumshoe AI — building the measurement layer for the next generation of search.
Generative Engine Optimization is no longer a future-state concern. It's showing up as a real growth channel alongside SEO and paid — and most marketing teams are still flying blind on it. As more discovery happens inside AI tools rather than on a results page, the old attribution playbook breaks. You lose the click signal, the session data, the conversion path. The user gets a recommendation and acts on it — and you never even knew you were in the running.
In this session, Stan will break down what's actually happening across brands and categories, and then walk through Gumshoe live — so this isn't just theory, it's something you can see and react to in real time.
What we'll cover
Why GEO is catching growth and SEO teams off guard right now — and why the window to move early is closing
How AI tools surface brand recommendations without a traditional results page (and what that means for attribution)
How to see where your brand shows up in AI-generated responses — by topic, model, and buyer persona
How you compare against competitors inside these systems, and what you can realistically do to improve
Who it's for Marketers, SEO leads, growth operators, and founders who rely on search-driven discovery and want to understand what's changing — before it shows up in their numbers.
Format Short talk + live Gumshoe walkthrough + Q&A. Come with your questions, your category, or a competitor you're curious about.