Beyond the Giveaway: How to Keep Competition Sign-Ups Engaged

​Learn how to turn your giveaway sign-ups into engaged subscribers and paying customers, just in time for peak season.

​Giveaways and collaborations can feel like a quick win for list growth but too often brands are left with a database full of disengaged freebie hunters and little to no uplift in sales. If you’ve found yourself with thousands of new email addresses but no increase in revenue, and a slump in your open rates, you’re not alone.

​We’ll cover:

• ​How to re-engage cold competition entrants without hurting deliverability

• ​Segmentation tactics to find the genuine shoppers in your list

• ​Campaign and copy ideas that move freebie hunters towards purchase

• ​The re-introduction sequence to run ahead of Black Friday

• ​How to collect better-quality leads next time you run a giveaway

​By the end of the session, you’ll leave with a clear action plan to turn those giveaway sign-ups into an asset for your brand, rather than a deadweight on your database.

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