Briefing: Online Community ➡ Offline Action

​What does it actually take to turn a scroll into a vote? After consulting on Zohran Mamdani’s campaign as a digital strategy advisor, Gabriella Zutrau is sharing what other campaigns and organizations can learn from one of the biggest grassroots wins in modern history. Join us for a creator briefing, where she’ll do a deep dive into what worked, what broke, and what’s next. 

​In addition to her work as an independent digital strategy advisor, Gabbi is speaker, and a dogfluencer—check out @extremelyonline friend for digital strategy ideas, or @ednatherunt for dog content!

​Gabbi is going to break down exactly how online content and creator partnerships translated into real, offline action, and what that means for how we think about impact-driven content going forward. She’ll cover the social media chatbot infrastructure she built for the campaign, creator work she supported on, and more. 

​Whether you're a creator trying to understand the real-world weight of your platform, or an organization looking to run smarter campaigns, Gabbi has the receipts—and she's sharing them with us. Come ready to engage, bring your questions, and let's talk about what's possible when online content meets real-world change.