

MXMW Breakout Session - Rewriting the Headlines: What PR Looks Like in 2025
Welcome to MidxMidwest 2025's Breakout Session Series!
Join PANBlast, a leading B2B SaaS PR agency, for a timely conversation on the evolving role of public relations in today’s fast-changing media environment.
This breakout session will explore how PR is shifting in 2025—from the fragmented media landscape and AI-generated content to influencer trust and data-driven storytelling. Learn how to evaluate your company’s PR readiness, and what foundational elements you need in place to see real value from an agency partnership.
Whether you're scaling your startup or refining your brand narrative, this session will equip you with insights to navigate modern PR and position your business for growth in a noisy, digital-first world.
Don’t miss this chance to understand how strategic communications are evolving—and what it takes to stand out.
Please note: A full MidxMidwest ticket is required to attend additional MXMW events beyond this session. Thank you for your understanding!