TMM IRL: Montreal. The New Rules of Visibility - Marketing in an AI-Driven World
The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.
We're heading back to the lovely Espace Amalgame for this event, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂
Come say hello, grab a snack, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.
This is the kind of night where you walk home at the end thinking, "I’m not the only one, after all."
Let’s have a fab night with some fab people. You’re invited, of course.
Speaker: Tarek Riman, Founder at Riman Agency Topic: The New Rules of Visibility - Marketing in an AI-Driven World
🎉 You asked. We listened. He’s back!
To celebrate one year of TMM Montreal, we’re thrilled to welcome Tarek Riman back by popular demand. After an incredible first session, we knew we had to bring him back — and this time, he’s tackling one of the biggest shifts happening in marketing today - The New Rules of Visibility: Marketing in an AI-Driven World
Fact: your customers get answers before they ever reach you. Over 65% of Google searches now end without a click, 40%+ of Gen Z start their searches on TikTok, and AI tools like ChatGPT, Gemini and Perplexity are answering the questions your website used to win — often without citing you at all.
In this 30–45 minute session, Tarek Riman breaks down how search actually works now and what it means for your business. You'll learn the difference between SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), why strong SEO is still the foundation of AI visibility, and which content factors matter most when AI decides who gets cited. He'll close with a practical four-pillar playbook: be AI-readable, own the answer (not just the keyword), build brand authority, and show up beyond Google.
SEO isn't dead. But traffic is no longer the goal — being referenced, trusted and chosen is.
Here's how the evening unfolds:
5:30 pm Doors open: snacks, smiles, warm welcomes, and that lovely buzz of people arriving 6:30 pm A hello from us, then over to our speakers 7:15 pm Talks done, and plenty of time for open conversation, new connections, and zero pressure chatting 8:00 pm Home time, with new connections, ideas in your head, and a smile on your face :)
A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.
Social Media Solutions Make social media less overwhelming, more strategic, and (dare we say it?) actually fun. Because great marketing starts with good ideas — and even better people to share them with.
Espace Amalgame Espace Amalgame brings together café, broue pub, culture and great food — the perfect place for TMM to meet, connect and have a good time!
Studio Cookie Great photos should feel like you — not like a photo shoot. Studio Cookie makes every moment relaxed, fun and memorable, capturing the people, stories and moments worth keeping
Obooloh Great products are only half the story — a smart marketing strategy is what turns ambition into growth. OBOOLOH makes marketing strategy clear, structured and easy to execute — think IKEA instructions, but for marketing!
Tickets are pay-what-you-like, from CAD 5 to CAD 50 (the average price folks choose is CAD 11.38 😊)
We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to el@themarketingmeetup.com. We'll always do our best to include you.
If you know a marketer who'd love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members - like you - spreading the word.
Just one little ask: if you sign up and can't make it, please let us know so we can offer your spot to someone else. We know that certain things crop up (we’re only human!), but after three unnotified no-shows we'll need to prioritise other community members, out of fairness to everyone who puts time and heart into making these evenings happen. 🙂
See you there!