Turn LinkedIn Posts Into Pipeline: A Founder's Playbook with Hat Tip x Manus

​Plenty of founders post on LinkedIn every week and still can't trace a single deal back to it. Christian Di Bratto runs Hat Tip, an exec content agency, and has helped more than 50 founders fix that. Many of them are backed by YC and a16z, and past and current clients include Northbeam, Playkit, and Leadbird.

​In this session, Christian will show you how he writes founder posts that start real conversations with buyers. He'll cover how to find the story worth telling and how to shape it for the people you want to sell to. Then he'll open up Manus and walk through how he uses it to run his content process from the first intake call to the final review, and how it works as his content partner day to day.

​This one is for founders who want LinkedIn to bring in customers, and for the marketers and ghostwriters who write for them.