Navigating Sales Conversations
Navigating Sales Conversations
An intimate gathering for early-stage female founders to rethink sales, not as persuasion, but as understanding. How to have conversations that feel natural, ask questions that matter, and close without feeling pushy.
We’ll explore:
→ Why selling isn’t about pressure or convincing
→ How to create real connection in sales conversations
→ How to lead conversations with clarity and confidence
→ When to follow up, and when to walk away
→ How to attract better, long-term clients
This isn’t about selling more. It’s about selling better.
This dinner is for you, if:
→ You offer a service and sales feels emotionally draining
→ You struggle to move conversations toward a decision
→ You don’t want to chase, pressure, or over-explain
→ You want sales to feel human, not performative
→ You value ethical, long-term relationships with clients
The flow
→ Arrival drinks & entrée
→ Create new connections
→ Workshop with Marie: The Human Side of Sales
→ Real conversations about selling
→ Mains & dessert
RSVP
€65 Early bird / €75 Standard
7pm–10pm
Thursday 26 March
Location revealed upon registration
Includes entree, main, dessert, drinks and workshop
Relaxed atmosphere. Come comfortable.
Workshop host
Marie Chauvois is a sales strategist and co-founder of Luma Circle, with over a decade of experience in client-facing roles across tech, services, and early-stage ventures in Europe.
Most of her career has been spent leading conversations, building trust, and closing high-value deals in competitive, fast-paced environments. Throughout these years, she developed an approach to sales rooted not in pressure or performance, but in understanding.
Having closed complex deals without relying on aggressive tactics, Marie now challenges the common myth that successful selling requires extroversion, persuasion, or hard pitching. Reframing sales as a human skill: one grounded in clarity, confidence, and honest communication.
About The Founders' Table
Each month, we gather for intimate conversations around a different theme and share stories that open up possibilities for everyone at the table.
These aren't networking events. They're curated spaces for real connection with women building businesses together. The format will change. Sometimes restaurants, sometimes private homes, sometimes outdoors. Occasionally a workshop or fireside chat. What stays the same: intimacy, intention, and good food. If you're building something meaningful, we'd love you at the table.
Your Hosts
This event is hosted by Marie & Jennifer, the founders of Luma Circle—a community and business education platform supporting women building purpose-driven, service-based businesses. Follow along at @lumacircle.co for updates on upcoming dinners.
Dietary Requirements
Please let us know of any dietary restrictions or allergies when you book. We'll do our best to accommodate all needs.
Cancellation Policy
We understand plans change. If you're unable to attend, you're welcome to transfer your ticket to another woman who would benefit from the experience. Just let us know so we can update our guest list.