The Marketing, Product & Communications Executive Dinner
The Marketing, Product & Communications Executive Dinner
NOTE: Our team will reach out using the contact details provided upon registration.
Almost every marketing, product and communications team in Los Angeles now has AI somewhere in the stack. Fewer can say with confidence which parts of it are earning their place. The pilots ran, the tools got bought, and somewhere between the demo and the quarterly review the question quietly changed from "can we use this?" to "is this actually making our customer relationships better?"
That is the question on the table over dinner.
Why this evening
You will spend the evening with peers working through the same shift you are: from adopting AI to using it well. The conversation moves across how teams are reading customer needs and behaviour differently now, where personalisation and real-time decisioning are genuinely landing, and how leaders are keeping speed and relevance from pulling in opposite directions.
It also goes to the harder edges. Where automation should stop and human judgment should take over. How trust, governance and a moving regulatory picture are shaping what teams feel able to ship. And what anyone is measuring beyond activity metrics, when the outcomes that matter are loyalty, experience and growth.
A moderator keeps the discussion moving and makes sure the quieter opinions in the room get air. The setting is closed and confidential, which usually means you hear what people have actually tried rather than what made it into the case study.
Who you'll be sitting with
Senior marketing, product and communications leaders from across Los Angeles who are past the novelty stage and into the practical questions: what to scale, what to retire, and what to defend to the board. Most are people who own customer engagement strategy and carry the number attached to it. If you are working through the same trade-offs, you will be in good company.
Your evening
6:30 PM — Arrival of guests
7:00 PM — Welcome address
7:10 PM — Short address by SAS
7:20 PM — Discussion instigated by the moderator and continued by the group
8:20 PM — Discussion brought to a close and guests encouraged to continue networking
About the host
SAS has spent decades on the analytics side of customer decisions, well before AI became the headline. That history gives the team a particular vantage point on the current moment: they see a large number of organisations attempting the same things at the same time, which tends to produce clearer views on what holds up in production and what only works in the demo. Less prediction, more pattern recognition from the field.