Building the AI-Powered Go-To-Market Engine
As AI advances and buyer behavior evolves, the traditional go-to-market model is being replaced by connected revenue engines that span the entire customer lifecycle from pipeline generation to expansion and retention.
Top-performing marketing and revenue teams are moving beyond manual workflows and using AI to turn pipeline generation into a system, not a grind. The focus is shifting from isolated campaigns and departmental handoffs to integrated motions that connect marketing, sales, customer success, and operations around shared growth outcomes.
We will convene leaders to explore how leading organizations are rethinking pipeline generation, customer engagement, and revenue growth. You'll see practical AI-powered workflows, learn how modern teams are aligning the revenue engine, and leave with frameworks you can apply immediately.
Presenters:
-Mike Grandinetti, Executive Fellow, HBS
-David Chang, Co-Founder, Via AI
Practioner Panel:
-Megan Anderson, Chief Customer Officer, Constant Contact
-Jennifer Griffin Smith, CMO, Acquia
-Bill Bentley, CRO, Eminence Grey
-Peter Atanasoff, Managing Director, and VP, Scratch Marketing
Topics
How AI is transforming pipeline generation into a scalable, repeatable growth system
The evolution from marketing-led demand generation to revenue engine orchestration
How changing buyer behavior is reshaping customer engagement and conversion
Practical AI workflows that improve productivity, targeting, and pipeline performance
The skills, operating models, and leadership strategies required for the next generation of growth