Master AI Search Visibility: How to Be Found in the New Era of Search
Search isn't being upgraded. It's being rebuilt. AI search traffic is up 150% year over year, two-thirds of Gen Z starts in ChatGPT, and 90% of the pages AI cites don't even rank on Google's first three pages. The web you optimized for is no longer the web your customers are using.
Join Emily Richardson, co-founder and COO of KNWN, for an online event with the Willa community on the new mechanics of being found. Emily will share what's actually working to show up in AI answers — the structure, speed, and clarity moves driving 2.3x more brand mentions across ChatGPT, Claude, and Perplexity.
You'll leave with:
A framework to bring back to your team — ready to drop into a strategy deck or Slack message to your boss.
An AI visibility audit you can run this weekend — the exact prompts to test how (or if) your brand shows up in ChatGPT, Claude, and Perplexity.
The 5 structural moves that make AI cite you — small, copy-able changes driving 2.3x more mentions in real testing.
The new metrics that matter — what to track now that clicks and rankings only tell half the story.
A first-mover edge — what's coming next in agent commerce, multi-bot optimization, and personalization, so you're ahead of your competitors and your CMO.
Whether you're driving visibility inside a company, building your own, or both — walk in curious, leave six months ahead of the curve.
Can’t make it live? No worries — this event will be recorded, and everyone who registers will get the replay by email afterward.
Members of the Willa Collective will also have ongoing access to this recording and all event replays inside their member portal. Learn more about becoming a member at www.joinwilla.com.
Hosted by Willa
This event is hosted by Willa, a new community for women learning AI. You don't need a background in tech to join! Just come curious.