Enterprise AI GTM Playbook | Arkam Ventures
Enterprise AI GTM Playbook
GTM for a market that doesn't exist yet
Arkam Terrace Series | Enterprise GTM Edition
Every GTM playbook you've read was written for a market that already existed. Someone had a budget line, a job title, a comparison spreadsheet. Enterprise AI has none of that. Your buyer doesn't know they're a buyer yet. The category you're selling into is being defined in real time, often by your own sales calls.
So how do you sell something nobody has bought before?
Two operators who've done exactly that are coming to the Arkam terrace to break it down:
Vrushank Vyas led GTM at Portkey through its 0 to 1 journey, taking an open source AI gateway to the control plane running production AI traffic for enterprises worldwide. He's lived the reality of selling infrastructure for a stack that was being invented as he sold it.
Siddharth Tripathi is Co-founder and CEO of Ringg AI (Forbes 30 Under 30 Asia), where AI voice agents now handle over 1.5 million enterprise conversations a month across 18 languages. He's cracked scaled enterprise deployments in a category most CIOs couldn't name two years ago.
What we'll get into:
Creating urgency when there's no RFP, no budget line, and no competitor to displace
Founder-led sales vs hiring GTM early: what actually worked, what burned time
Pricing when the customer has no reference point
Landing the first enterprise logo vs making the tenth one repeatable
India-first vs global-first GTM for AI products
This one's for you if you're:
A founder selling AI to enterprises (or about to)
A GTM, sales, or growth operator at an AI-first company
An early team figuring out who your buyer even is
When: Monday, 27th July, 6:00 PM onwards
Where: Arkam Ventures office
Seats are limited to keep the conversation honest. Register below, and come with your hardest GTM question.