Scaling Global Brands in the AI Era
In this webinar, we'll dive deep into how best-in-class firms are successfully leveraging AI by rethinking their processes from the ground up. We'll explore how top brands flip the script and implement AI that works seamlessly across regions, internal teams, and external stakeholders like dealers and agencies.
Interested to hear expert perspectives on how to actually make AI work for your organization? Join us! 🚀
🎬 The Program
1️⃣ More Dealers. More leads. More sales. Or not?
With years of experience in digital strategy and partner ecosystems, Ben supports top brands in scaling their local presence while keeping brand consistency across hundreds of dealers.
In his talk, Ben will share how brands can turn a fragmented dealer network into a coordinated growth engine. From lead generation to local activation, he'll show how a centralized AI-powered platform can give HQ full control over performance across every dealer in the network.
2️⃣ Closing the loop by Mark Vandevelde
Mark held leading marketing positions at top brands like MTV, Montebi Group, and Inno in the past. He then went on to found Content Cowboys and the premium, sustainable shoe brand Komrads. He's currently creative director at inku, building the future of martech.
In his talk, Mark will deepdive on how the next generation of marketeers will unleash a new frontier of creativity by closing the loop from briefing to full campaign.
3️⃣ Making glasses sexy by Lieven Jacobs
Lieven Jacobs is responsible for marketing at Theo Eyewear, the iconic Belgian eyewear brand known for its bold, unconventional designs. Lieven is growing Theo into a global brand that proves creativity and strong identity can travel far beyond its Belgian roots.
In his talk, Lieven will share how Theo is leveraging technology to grow their international brand now present in 60+ countries and distributed in over 1,000 stores, from Hong Kong to the U.S. He’ll dive into how they scale a design-driven brand globally while staying true to their Antwerp DNA.
🎭 Who should attend
CMOs
Brand Managers
Marketing Directors
Creative Directors / Strategists
Social Media Managers
Performance Marketers
Innovation Managers
CDOs
Digital Transformation leads
🗒️ Good to know
The aim of this webinar is to bring together a small group of knowledgable people actively contributing to professional brands. The selection will be selective and spots are limited. The link to join the webinar will be shared closer to the event date.