Clay in Helsinki: Clay Cup Nomination + GTM Workshop
✨ Purpose
Clay Cup 2026 is coming, and we're kicking off this year's Helsinki Clay community with a challenge. Join us for a hands-on workshop where everyone works through Cup-style GTM challenges - prospecting workflows, enrichment pipelines, and outbound automation. Learn by doing, watch different problem-solving approaches, and level up your Clay skills together.
💬 Vibe
Very chill atmosphere with a bit of friendly competition for those who want to participate in the qualifier. Everyone works through Clay challenges at their own pace. Later, the experienced users demonstrate techniques live while the community learns and troubleshoots together. By the end, we'll nominate Finland's top candidates for Clay Cup 2026 (final results will be announced by Clay in early April).
Beginners welcome, it's a great way to dive into the logic of the tool and typical GTM problems, and support will be provided for everyone who needs it.
👩🏻💻 What to expect:
🥂 A round of drinks & appetizers will be provided
🌅 Cozy space on the 29th floor with great people
💪Practical go-to-market strategies deep dive: finding ideal customers, enriching leads, building targeted outreach
🛠️ Learn by doing - hands-on Clay challenges for all skill levels
🧠 Watch experienced users tackle advanced GTM workflows live
🤝 Collaborative troubleshooting and knowledge sharing
🏆 Help nominate Finland's top Clay Cup candidates
⏰ Timing
19:00 - 19:20| Grab a nametag, have some snacks and drink, and say hello!
19.20- 21:30 | Hands-on Clay challenges & learning
21.30 - 22:00 | Q&A and Networking
📍 Location
Työpajankatu 17A - Cabinet space, 29th floor (Access code will be shared closer to the event)
👋 Meet the hosts:
Ilze Nartiše - Sr. RevOps Process Manager at FYUL, designing the workflows and systems that keep the revenue engine moving (and quietly thriving whenever there’s a process that needs fixing).
Harri Konola - Head of GTM @ Strongest Group - Built Clay-based GTM systems for top-tier Finnish and international B2B SaaS companies.