When AI Answers, Does Your Brand Show Up? | With Viachaslau Smirnou from Around PR Studio
The rules of online visibility are being rewritten by AI.
Today, your next customer may never visit Google. Instead, they might ask ChatGPT, Gemini, Claude, or Perplexity which company to choose, which product to trust, or which founder to follow. The question is: will your business be part of the answer?
In this practical Founders Meetup, Viachaslau Smirnou, CEO & Co-Founder of Around PR Studio, will explain how AI-powered search is reshaping PR, brand visibility, content strategy and what founders can do to ensure their company becomes part of the answers AI generates.
You'll learn how AI assistants decide which companies to mention, why traditional SEO is no longer enough, and how strategic PR, media coverage, thought leadership, and a strong founder brand help build the credibility AI looks for.
What you'll walk away with
→ An understanding of how ChatGPT, Gemini, Claude, Perplexity, and other AI assistants source information about companies
→ Why PR has become one of the most powerful drivers of AI visibility, and which publications actually matter
→ A practical framework for building an LLM-friendly PR and content strategy using media coverage, expert commentary, research, LinkedIn, Reddit, and other trusted sources
→ Why a founder's personal brand increasingly influences company visibility in AI- generated answers
→ A simple knowledge footprint audit you can use to evaluate how AI currently sees your company
→ What the future of AI-powered brand discovery may look like, including the rise of sponsored AI visibility, and how to prepare for it today
Who this is for
This session is designed for startup teams and business owners who want to increase their company's visibility in the age of AI.
About the speaker
Viachaslau Smirnou is the CEO and Co-Founder of Around PR Studio, with over 20 years of experience in PR and Marketing.
Around PR Studio is a PR and communications agency specialising in startup visibility, investment PR, and AI-era reputation strategy for tech and AI companies operating in the US and Europe.
Event details
📅 Date & Time: 29 July, 6:00 PM Lisbon time
📍 Online
Join the session and learn how to build a public presence that both people and AI assistants can find, understand, and trust.