The Media Rodeo
The future of media isn’t just faster pipelines—it’s more connected ones.
The Media Rodeo
Signal Boost LA
The Media Rodeo brings together creators, studios, and technologists to explore how technology is reshaping the way content is produced, tested, and remixed with fan input.
From industry vets who've been in writers’ rooms and production to those who work with real-time audiences, this session will showcase how studios and builders are using generative tools and other technologies to co-create with audiences while keeping the core of creativity intact.
We will have demos from creative application founders, a panel with media industry veterans discussing technology's impact, a comedy showcase from Sean Conner, and a discussion around First Time User Experience from Indy Sen (ex Canva).
Expect to leave with practical insights, demo experiences, and new collaboration opportunities.
📅 Date & Time:
Friday, October 17, 2025
Afternoon Session 2 PM PST
📍 Location:
Hollywood venue (TBA)
🧠 Who Should Attend:
Media + entertainment founders
Studio execs and producers
Generative AI tool builders
Fan engagement + marketing leaders
Investors in creative economy + media tech
🧭 What to Expect:
🎬 Tech Demos: Live showcases from AI-powered creative platforms
🎤 Lightning Talks: Insights from studio leaders + creative technologists
🗣️ Audience Insight Wall: Real-time reactions visualized live
🛠️ Mini Sprint: Build → test → remix a media asset with fan input
📊 Takeaway Metrics: What resonates and why
🎯 Outputs & Takeaways:
Fan Sentiment Map: Collective audience signals from live testing
Pilot Assets: Media assets prototyped during the session
Collaboration Pathways: Intros between creators, technologists, and investors
🧩 Hosts & Partners:
Rachael McCrary - 15x pitch competition winner, one of LA's "100 Worth Women", Founder of SpiceRack, VC-backed founder
Indy Sen - GTM Leader and Startup Advisor | 3xIPO | Top 100 Product Marketing Mentor | Ex Canva, Matterport, WeWork, Google, Mulesoft, Box, Salesforce
Tash Jordan - (Nathan - Fresh Prince of Bel Air 2022-23 | Grown-ish | All American)
Sean Conner (Seany Mac Comedy, Late Night Laughs DTLA, Founder of Kinky Links) and Lou Gomez (
Underground Bowling Association
Artist Cultura / Cary Miller
FreeFuse & The FreeFuse AI Lab / Mike Liu, Aria Mohseni, Ankush Tyagi
Detroit Urban Survival Training (D.U.S.T.) / Dale Brown
Not Your Father's AI / Oliver Yarbrough
Michael Best (Law Firm)
Sophist