The Ethics of AI in Marketing

​AI is rapidly changing what's possible in marketing. Companies now have incredibly powerful AI tools at their fingertips, but the conversation about how to use them responsibly is just getting started.

​This Tech Thursday, co-hosted with Osler, we're exploring three sides of that conversation: the consumer experience, the builder's reality, and the legal and ethical frameworks that are still taking shape.

​From consumer psychology and behavior, to the real decisions behind building AI-powered products, and the harder questions around bias, accountability, and who's ultimately responsible when automated decisions go wrong.

​Joining the panel:

​Noah Castelo, Associate Professor at University of Alberta

​Robert Evans, Principal Product Manager at Wisdom

​Adam LaRoche, Partner at Osler

​Moderated by: Kirsten Sokolovski, Success Lead at Edmonton Unlimited