

Future Film: Reel Talk $$$ GenAI Rates Revealed
How much should editors charge for AI creative work right now?
Editors aren't just cutting anymore. They're generating footage, creating characters, voices, music, and entire worlds, then crafting it all together into a finished piece. The tools are new, the roles are shifting, and the old job titles don't even apply anymore.
And because all of this is so new, creatives don't really know what to charge yet, and clients don't know what they should be paying.
Editors have always figured out the business by talking to each other. You compare notes, find out what clients are paying, how people negotiated, and what they wish they’d charged. Suddenly you have more power the next time you price a job.
In this open conversation, editors, producers, directors, freelancers, AI artists, and agency people will talk openly about how this new kind of creative work is actually being priced in the real world: rates, tool costs, credits, client expectations, and how a pre-approval process can help avoid expensive downstream revisions.
People can share whatever they're comfortable sharing: numbers, ranges, pricing approaches, lessons learned, mistakes, surprises, and the kinds of things they wish they'd known earlier.
If you're already doing paid AI work, come share what you know. If you're trying to figure out how to approach this in your own career, come listen, compare notes, and leave with a clearer sense of where this is heading.