A Good Call: Inside the Making, Marketing and Momentum of an Unlikely Hit

​Call of My Life, the Nollywood romantic comedy-drama capturing the attention of audiences across the country, has emerged as a rare exception. Against conventional expectations, the film has achieved both critical and commercial acclaim, becoming one of the highest-grossing Nigerian films of all time.

​To mark this milestone, media agency BoxxCulture will host A Good Call, a closed-door session with the makers of Call of My Life to unpack the creative, strategic, and commercial decisions that transformed the film into a cultural phenomenon.

​BoxxCulture CEO Taiwo Adeyemi sits down with director Dammy Twitch, producer Blessing Uzzi, writer and leading lady Uzoamaka Power, and production designer Anita Ashiru for a deeper exploration of the creative vision, strategic decisions, and execution behind one of Nollywood's most remarkable stories—and what it takes to create work that is both meaningful and successful.