

ICON - Private Tour (Principled Business Summit)
Exclusive ICON Tour: The Future of American Manufacturing
Join us for an exclusive behind-the-scenes tour of ICON, a pioneer in advanced construction technology and 3D-printed homes, as part of the 2026 Principled Business Summit.
Discover how ICON is transforming homebuilding through robotics, innovative materials, and advanced manufacturing.
What to Expect
Our guided tour will take you through three stops:
ICON Headquarters: Explore ICON's manufacturing floor and learn about its technology and production processes.
House of Phoenix: Walk across the street to see a 3D-printed home prototype, with an opportunity for a group photo.
Printland: Get a behind-the-scenes look at where ICON commissions its printers and tests new technologies and materials.
Tour Details
Location: ICON HQ, 220 E St Elmo Road, Austin, TX 78745
Duration: Approximately 60 minutes, potentially a little longer.
Dress Code: Casual clothing and comfortable walking shoes are recommended, as the tour is primarily on foot.
Transportation: Guest parking is available near the entrance. Ridesharing or group transportation is encouraged.
Important: All participants must sign a Non-Disclosure Agreement (NDA) before the tour. Instructions will be shared with confirmed attendees in advance.
Part of the Principled Business Summit
Don't miss ICON's Dan Hamilton speaking alongside Jeb Hensarling and Shelly O'Neill Stoneman on Made in America Again: The Reindustrialization Opportunity, exploring how business, policy, and advanced manufacturing can help rebuild American industrial capacity.