Get Found by AI: The New SaaS Go-To-Market Playbook
Your SaaS product is being evaluated before your sales team even knows a prospect exists.
Buyers are asking ChatGPT to shortlist tools, asking Claude to compare your product against competitors, and asking Gemini to summarise your pricing and integrations, all before they request a demo. If your SaaS product isn't appearing in those AI-generated answers, you're not losing deals. You were never part of the conversation.
This is the biggest shift in B2B SaaS go-to-market in a decade. And most GTM teams haven't changed a thing.
Join Brdge for a focused, no-fluff workshop on AI search visibility for SaaS, covering what's actually happening to software discovery, evaluation and selection, and what to do about it now.
Led by Saachin Bhatt, Co-Founder and Chief Innovation Officer at Brdge, the session covers:
How AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) are rewriting software discovery, and why category visibility in AI answers is the new competitive moat
Why SaaS products absent from AI recommendations are facing a live pipeline risk, not a future one
What GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) look like in practice for a SaaS GTM team
Why G2 profiles, SEO blog content and comparison pages alone no longer drive top-of-funnel the way they used to
How AI is compressing the buyer research cycle, and what that means for how you position, demo and price
What SaaS GTM strategy actually looks like when AI is the first conversation a prospect has about your product
Real examples from SaaS companies already adapting. Practical frameworks to take back to your team on Monday. Honest conversation about where this is heading.
Every attendee receives a complimentary AI Visibility Audit Report: a personalised snapshot of how your SaaS product appears across the six major AI engines, where competitors are appearing instead of you, and the highest-impact fixes.
Drinks and open discussion to follow. Limited to SaaS founders, GTM leaders and heads of marketing. Spots are capped; approval required.