Narrative Design MasterClass For Tech Startup Founders
Narrative Design MasterClass is a 60-minute online session by Souls Lab in partnership with Dev3Pack, a global community for women building in Web3 & AI. The session is designed for tech and emerging-tech founders who want to understand how narrative shapes market perception and product adoption.
Led by Anh Le, Founding Partner of Souls Lab and author of Narrative Design Thinking (NDT), the session will introduce practical principles from Narrative Design Thinking and explore how founders can design narratives that make their products clearer, more credible, and more compelling to the right market.
What we’ll explore:
Why strong products can still be misunderstood by the market
The gap between what you say about your startup and what the market actually perceives
Core principles of Narrative Design Thinking framework
How narrative can influence understanding, belief, and adoption
Who should join
This session is for early-stage founders, startup teams, and builders working in technology and emerging-tech who are looking to sharpen their positioning and strengthen how their products are understood by the market.
Event Details
Date: September 23, 2026
Time: 8:00 PM (GMT+7)
Limited to 20 eligible participants.
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About Anh Le
Anh Le is the Founding Partner of Souls Lab and the author of Narrative Design Thinking (NDT), a discipline for building market conviction in emerging ecosystems. A VC-backed founder turned operator, she has built across Web2 and Web3 in Japan and Southeast Asia, including co-founding a DeFi protocol backed by UOB Ventures and Signum. Her experience shaped a simple conviction: in emerging markets, belief often comes before traction.
Today, NDT serves as the strategic engine behind Souls Lab - helping global emerging-tech companies understand local market tensions, shape narratives that resonate, and turn that conviction into trusted distribution, partnerships, and growth.
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About Souls Lab
Souls Lab is the market expansion partner for global emerging-tech companies entering
We operate as in-market infrastructure, embedded at the moments that matter. We plan and execute market expansion end-to-end: defining narrative–market fit, activating that narrative through trusted partnerships and communities, and running launches when timing is critical - all with the goal of maximizing ROI for every partner.
Website | LinkedIn | X (Twitter)
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About Dev3pack
Dev3Pack is a global community and ecosystem platform for women building in Web3 and AI.
Through founder-focused programs, bootcamps, hackathons, and community initiatives, Dev3Pack connects women builders with knowledge, opportunities, and a broader network to help them build and grow in emerging technology.