Your ICP Is a Guess Here's How to Test It

​Live workshop for early-stage founders — hosted by M Studio

​Most early-stage ICPs are demographic fiction. "SMB owners, 25–45, tech-savvy" isn't a customer profile — it's a horoscope.

​The founders who get to revenue fast do something different: they treat their ICP as a hypothesis, deconstruct real buyer behavior, and run cheap tests to prove or kill it — before burning months on the wrong market.

​In this 60-minute session, Scott Hindell (Head Coach, M Accelerator) walks you through how to actually think about your ICP:

• ​Why personas fail — and what to build instead

• ​Deconstructing one real user: triggers, behaviors, the alternative they abandoned

• ​Signals over attributes: disqualification as your sharpest targeting tool

• ​How to falsify your ICP hypothesis in 7 days, not 7 months

​We'll apply the framework live to 1–2 attendees' companies. Bring your current ICP — be ready to have it challenged.

​Who this is for: Pre-seed to seed founders with a product in market (or close) who still can't say precisely who buys and why.

​Bonus: Every attendee leaves with a tool + credit to run their first ICP validation test the same week.