Build B2B ABM Marketing Automation System

​B2B ABM marketing automation tools that cost $60K+ a year?After this event, you won't need them.

​Your ABM strategy shouldn’t depend on an expensive platform or hours of manual account research.

​You start by building a target account list and end up with 30 mixed account signals, half-cooked research and a basic campaign that lands in spam.

​What if the right tools worked together to surface relevant signals, deliver hyper-relevant research and prepare your next campaign with the context already in place?

​That's what you'll learn in this LAN workshop:

• ​Assemble a lean ABM stack

• ​A company brain & context layer that stays current

• ​Reusable instructions your AI agents follow for campaigns

​Meet Reshma Baskaran (GTM Engineer)

​Yes, GTM Engineer. A marketer, just a lot more technical.

​Someone who has:

• ​Taken startups through 0 to 1, 1 to 10 and beyond

• ​Built GTM functions from scratch, connecting strategy, tools and campaign execution

• ​Built an AI-powered marketing stack that's now being deployed at NuPlay (A Mukesh Bansal venture)

• ​The only marketer selected to be at OpenAI DevDay, amid developers

​What We'll Cover (Must Read)

​1️⃣ "Do I really need a $60K-a-year tool to run ABM?"

• ​Build a demand gen stack at 1/10th the cost of 6sense or Demandbase

• ​Account research, enrichment, signal monitoring, campaign workflows

• ​Built around what your business actually needs

​2️⃣ "Why am I explaining my business to AI every single time?"

• ​Build a company brain that stays current

• ​Use it for account research, targeting and channel selection

• ​Works across ABM, product launches, PR and more

​3️⃣ "Why does every campaign start from a blank page?"

• ​Turn your campaign process into instructions your AI agents follow

• ​Create SKILL.md files for research, targeting, messaging and planning

• ​Every next campaign builds on the last one

​What You'll Walk Away With

• ​A plan for your automated B2B marketing system

• ​A structure for your company brain

• ​A blueprint for a small, connected tool stack

• ​Reusable SKILL.md templates and campaign guides

​💻 Bring your laptop and your questions.

​and then Networking!

​Meet B2B marketers, founders and agency owners. Your next client, partner or hire might be in the room.

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​Who is this for?

• ​B2B Growth, Demand Gen & ABM marketers who own targeting, messaging and campaign execution.

• ​B2B Founders & B2B marketing Agency Owners

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​Note

• ​Only folks whose registration is approved will be allowed in.

• ​Limited seats (60)

• ​Free event

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​Venue Partner: Leap Scholar

​A big thank you to Leap Scholar for always supporting LAN. 🙏

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​About LAN

​Local Area Network (LAN) is one of the most loved & biggest offline communities for experienced marketers in Bangalore.

​1500+ Members | 10+ Yrs Workex of an avg member | 40+ Events done

​Previous Notable Events:

• ​New Year Party with LAN: Bangalore's Biggest Marketing Gathering with 150 marketers

• ​LAN Combat: First ever Marketing Combat in Bangalore

• ​100 Marketers Under One Roof : An BYOB gathering

• ​LAN-35: How to Become a CMO? Panel with CXOs from unicorn startups

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​Hear from our folks:

​"I have only three groups unmuted out of 100s of groups I am in: my family, my company, & LAN"
- Sachin Jain (EY, 15+ yrs of workex in marketing)

​"I attended my first LAN event and saved 3 contacts from it. Six months later, I probably have 25+ people from LAN in my phone."
- Himanshu Mehta, Ex-Head of Marketing, Beepkart