The Modern B2B Marketing Roundtable
Join Us for an Exclusive Executive Dinner & Discussion
The Modern B2B Marketing Roundtable
The Ortus Club and Spike AI invite Boston's senior marketing and growth leaders to an evening of candid, peer-to-peer conversation over a superb dinner at Del Frisco's Double Eagle Steakhouse. This is a closed-door, off-the-record roundtable — no presentations, no pitches, just honest dialogue between executives navigating the same challenges. Attendance is complimentary and strictly by invitation only.
The Topic
Marketing With Less: How Boston's B2B Leaders Are Driving Growth
Boston's Series A and B companies are under growing pressure to build pipeline consistently — often without the luxury of a large internal marketing team. Small functions are expected to span content, SEO, paid media, website performance, and demand generation simultaneously, all while investor and leadership expectations continue to rise.
AI is reshaping how lean teams operate, unlocking new ways to automate and scale output. But many organisations are still working out where AI genuinely adds leverage and where human judgement remains irreplaceable. Questions around agency partnerships, efficiency, and sustainable growth are front of mind as marketing leaders look to do more with what they have.
The companies building real momentum aren't always the best-resourced — they're the ones making smarter decisions. This dinner brings together the leaders doing exactly that.
What are the biggest resource and operational challenges facing small B2B marketing teams as pipeline expectations grow?
Which strategies, tools, and partnerships are helping lean teams execute across content, SEO, paid media, and demand generation?
How will AI reshape B2B marketing, and where will human expertise remain essential to growth?
The Evening
6:30 PM — Arrival of guests and drinks reception
7:00 PM — Welcome and opening address by The Ortus Club
7:10 PM — Short introduction by Spike AI
7:20 PM — Discussion initiated by the moderator and opened to the group
7:50 PM — Appetisers are served
8:20 PM — Discussion concludes; mains are served
9:00 PM — Drinks and networking
Who Should Be in the Room
This dinner is designed for marketing, growth, and business leaders who are building high-impact engines with lean teams — focused on scaling pipeline efficiently and leveraging AI and strategic partnerships to drive growth without full in-house resources. If you're thinking carefully about CAC, MQLs, and revenue growth, this conversation is for you.
Relevant titles include: Chief Marketing Officer · VP of Marketing · Head of Marketing · Demand Generation Manager · Marketing Manager · Founder/CEO (marketing-led) · Product Marketing Lead · Content Lead · SEO Lead
Confirmed Attendees Include
VP of Marketing at Cloudleap Technologies
VP of Demand Generation at Northpath Solutions
General Manager at Fenvale Digital
Director of Marketing at Stackrise Inc.
Director of Demand Generation at Brightloop Software
Director of Growth at Harbourline Labs
Head of Marketing at Velora Systems
Head of Content & SEO at Tracepoint Technologies
Marketing Manager at Foundwell Group
Demand Generation Manager at Bluerift Analytics
Growth Marketing Manager at Cirrosoft Inc.
Senior Marketing Manager at Greywood Digital
How to Join
Attendance is by invitation only and complimentary. To request a seat or confirm your place, please follow the link in your invitation. A calendar invite with full event details — including venue address and any updates — will follow upon confirmation.
The Host
Spike AI is an AI-powered marketing platform built to help lean B2B teams scale their output without scaling their headcount. By automating execution across content, SEO, and demand generation, Spike AI gives growth-focused teams the leverage to compete — and win — on efficiency.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.