Building brand in the age of AI - Breakfast panel
Join Most for a breakfast panel with guest speakers Lin Valenti, CMO at Alva Labs, and Gustav Bodin, Lead Brand Designer at Tandem Health, for a grounded discussion moderated by us on branding for AI companies.
AI companies are being funded and built faster than ever, but most are being built with brand as an afterthought. It gets treated as decoration, something to sort out once the product works and the funding is in, rather than something driving the business from day one.
That approach worked when the market was empty. It doesn't work anymore. Every week brings a new AI company solving a similar problem with a similar pitch, and the ones that end up owning their category are rarely the ones with the best model. They're the ones people can actually tell apart, understand, and trust with real money and real decisions.
This is a conversation about what that actually looks like in practice, not brand as a look and feel exercise, but brand as a set of decisions that shape how a company is perceived, funded, hired for, and remembered. We'll get into what separates the AI companies that carve out real category ownership from the ones that blur together, and where founders most commonly get brand wrong when they're moving fast and heads-down on the product.
Format: Breakfast and networking from 08:30 followed by a 45-60 minute panel discussion.
Who this is for: founders building AI companies, brand and marketing leaders, investors, and press covering AI and the Nordic tech scene.
About the guest speakers
Lin Valenti is the Chief Marketing Officer of Alva Labs, a Stockholm-based HR-tech company building AI-powered, data-driven hiring tools. A full-funnel B2B tech marketer, she leads Alva’s brand, growth, and community efforts and recently drove the launch of the Alva AI Hiring System. She’s a regular voice on the Nordic marketing circuit, speaking at events like The MarTech Summit Stockholm and Techarena.
Gustav Bodin is the Brand Lead at Tandem Health, the Stockholm-based startup building AI-powered medical scribing software for clinicians. He joined in 2025 and owns the company’s identity — voice, visuals, and how “trust, speed, and clarity” show up in the product.
About Most Studios
We are a Stockholm-based brand agency that drives breakthroughs in revenue and customer engagement. Founded in 2014, we empower businesses to gain a lasting edge in their space through innovative strategies and compelling brand experiences.
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.