PTW Classroom – Ladies Who Build: AI for Marketing Use Cases

​How do you market a new brand when AI can do half the work?

​In this session, Effie Bersoux, who teaches AI for Business at New York University, walks you through a real use case of marketing a brand with different AI tools, step by step, from first idea to content that performs.

​We'll go through:

​* The AI tool stack for marketing a new brand

​* Step-by-step practical workflow from a real case

​* Q&A and time to try it yourself on your laptop

​You'll leave with a marketing workflow you can apply next week.

​Effie Bersoux is a marketing consultant and AI strategist advising businesses on business growth and AI adoption. She is the CEO of GrowthGirls, co-founder of AI The Academy, and an Guest Lecturer at NYU Stern School of Business.

​Practical classroom format with hands-on dynamics. Bring your laptop. Limited to 18 in-person seats.

​In partnership with Ladies Who Talk community.

​Please Note: This session is held in a hands-on classroom format, featuring direct interaction and applied exercises. It is not a traditional lecture or panel. Due to the interactive nature and the room capacity at the Palace, seats are limited, and admission is granted on a first-come, first-served / approved basis.

​By registering for this event, you agree to the PTW Palace Visitor Terms & Conditions. Your registration data will be processed and shared between Portugal Tech Week and its partners under GDPR for event coordination and community updates.

​https://drive.google.com/file/d/1d_uh7a-8kd1sODnMwMxbNCKflUNQW8YK/view